Video Interviewing: Will It Kill the Face to Face Interview?
Imagine a scenario where a recently graduated college student in search of employment begins applying here and there hoping to land a job interview. After several months of no success, she decides to set up and complete an automated video interview and send it in to employers in whom she is interested. A hiring manager receives the email, watches the three minute interview online and makes a job offer without even bringing the young woman in for a face-to-face.
As astounding as this may sound the scenario above did indeed occur. Is this one of those “canary in a coal mine” kind of signs that video interviews will end up replacing face-to-face interviews?
According to a 2012 study by Office Team, a division of staffing company, Robert Half, six out of ten HR managers interviewed said their company often used video interviews during the hiring process. As this survey is a year and a half old, this number probably has increased since then.
Why are so many organizations turning to video interviewing? Because it is more revealing and saves time during the hiring process. Why is a revealing interview so important?
- Recent research suggests that viewing a candidate’s video interview can help you predict a job candidate’s likely on the job success.
- A three year study by Leadership IQ shows that 46% of employees fail within the first eighteen months on the job and of those who fail, 89% fail for attitudinal reasons. Video interviews can help discern attitude.
- According to a survey by Careerbuilder, 49% of hiring managers say they know within the first five minutes of meeting a candidate whether they are a good fit for their organization. Yet courtesy dictates that they continue spending valuable time interviewing them. Video interviews will virtually eliminate these interview mistakes.
- A 2013 study by the Aberdeen group shows that video interviewing decreases time to hire and the costs associated with it not to mention it increases hiring manager satisfaction.
So will video kill the face-to-face interview? No. On the contrary the video interview will serve to enhance and strengthen the in person interview.
In fact, the greatest advantage of using video to screen candidates is that video will help you find the best candidates while avoiding the “false positives”, those applicants who only look good on paper. Even better, you’ll discover the hidden gems, the “false negatives” who often get cut during the resume screening.
And video interviewing brings other benefits to the face-to-face interview. Allowing job candidates to answer basic interview questions via automated video interviewing prior to the face to face interview enables hiring managers to more effectively use their time to ask more probing follow-up questions related to the candidate’s responses first seen on video. This enables the hiring manager to focus more intently on the candidate during the interview.
Additionally if the candidate is brought in after a video interview has been conducted they now understand that interest in them is more significant than if their resume alone had been screened. As a result they are more likely to prepare and research the position for which they are interviewing which contributes to a more effective interview.
No, video interviewing won’t replace the face to face any time soon but we may actually see fewer face-to-face interviews being conducted as the candidates being interviewed get better and better.