Video Interviewing: Why Early Adopters are Cooler!
What is an early adopter? An early adopter is one of the cool kids in school you always wanted to be who took risks in fashion and technology that set them apart or ahead of the herd. Their choices while perhaps questionable at the time later became popular and mainstream. An early adopter is the guy bold enough to wear a white sports jacket and loafers without socks two seconds after the first episode of Miami Vice aired. While you were still listening to Blondie’s “Man From Mars” on your 8 Track player, the early adopter was already cranking the new Madonna album on her laser disc player. An early adopter spent a cool grand on a DVD player in 1998 when you were still stocking your VHS library with the latest re-mastered versions of Star Wars. In 1997 the early adopter was placing job postings on Monster rather than in the newspaper. Just now thinking about buying an iPad? The early adopter was sitting in Steve Jobs’ driveway four years ago waiting to buy one the moment after Steve conceived it in his sleep.
Early adopters are cool because they are able to identify and adopt a trend they know will be successful long before others have often even heard of it. We look up to early adopters because while we sit back playing it safe they march forward and test out the tools we’re too afraid to use.
“Don’t want to change process” is the number one reason cited why organizations would not adopt Video Interviewing in the coming year according to a recent survey of over 150 HR Professionals, Recruiters and Executive Search Consultants. Unwilling to change even if the current process is broken is not the talk of early adopters. The early adopters were scouring the web two years ago looking for new technologies that could improve their hiring process. Five years from now when the laggards are still phone interviewing and kicking themselves for not adopting video sooner, the early adopters will have already begun using the next evolutionary stage of video interviewing.
I believe in ten years more than sixty percent of all first round job interviews will be conducted online using video. I don’t think that’s a bold statement. In fact I believe I’m being a bit conservative. Presently the cool kids, the early adopters I mean, have already begun using video interviewing to screen and identify top candidates earlier in the process. Why? Because they get it. They saw two years ago the need for a simple, affordable way to quickly screen and compare job candidates without wasting time and money interviewing bad candidates in person.
The early adopters were able to envision video interviewing not just as a tool to be used for interviewing candidates at a distance but also to evaluate and compare all candidates. Saving time and money are just the obvious benefits of video interviewing. Early adopters realized that by far the greatest benefit that visual screening via video provides is much greater insight into each candidate earlier in the hiring process, resulting in improved candidate selection.
While the drawback of being an early adopter is that you sometimes have to pay more in order to be cool, video interviewing is often so affordable that it challenges the cost of phone interviewing and yet it is five times more powerful. It’s like getting your iPad3 for the cost of a netbook! Video Interviewing gives you all the reward without any of the risk. Video interviewing is your cool limo ride to the prom with the high school quarterback. Why would you pass that up?