Video Interviewing: How do candidates feel about it?
Each year more and more organizations look for ways to make their hiring process more productive by cutting costs and hiring candidates more effectively. One solution receiving a great deal of coverage in online blogs and discussion groups is automated video interviewing.
One-way, automated video interviewing allows the candidate to screen themselves online with their webcam. Their interview is recorded, and upon completion the candidate’s recorded video is forwarded to the hiring manager. The hiring manager can screen half a dozen candidates in the time it takes them to interview one.
While the benefits to employers are numerous, the benefits to job candidates are often overlooked. Allowing candidates to interview at their convenience and from a location of their choice (often from home) improves the candidate’s experience. Consider how many candidates with jobs have to sneak out over their lunch break to attend an interview. A recent Aberdeen Group study suggested that one of the best ways to attract top level candidates was to deliver a quality candidate experience and their suggested strategy was to use a video interviewing tool.
Sonru, a UK based provider of video interviewing tools, recently released a white paper entitled, “The Candidate Experience of Video Interviewing.” Their goal was to measure how positively or negatively the process of video interviewing impacted job candidates.
When asked to describe their attitudes towards the hiring company after receiving an invitation to complete an automated interview, 65% responded very positively or positively with only 7% taking a negative stance.
Sixty-seven percent of respondents were either very satisfied or satisfied after completing the video interview with only 13% stating they were dissatisfied.
When asked how the automated interview process greatly benefitted them, 34% stated “No travel” as a primary advantage with 30% stating that flexibility was its greatest advantage. As one candidate stated, “I was able to relax beforehand in my own surroundings and not be on pins about getting to an interview location.”
Aside from the many benefits provided to organizations, this study reveals how video interviewing greatly enhances the candidate’s experience as well. Often overlooked, providing a positive candidate experience is key to attracting top talent. Automated interviewing tools by vendors such as Sonru and Hire-Intelligence are going to improve the hiring process not just for the manager but also for the candidate.