Is Video killing the phone screening star?
In August of 1981 MTV launched and the first video played was “Video Killed the Radio Star” by the Buggles. MTV chose the song clearly as a shot at radio believing perhaps that music videos would soon replace radio which of course had no video to accompany the songs.
Dr. John Sullivan’s “Live video interviews are now a best practice” and Madeline Laurano’s recent blog on video-interviewing, tout the positive aspects of video-interviewing and how it is likely to become a mainstream hiring solution.
Obviously the benefits of video interviews are numerous.
- Save on travel costs
- If they are recorded you can review over and over
- If recorded you can share with colleagues
- You can compare candidates’ answers to one another
- Saves the hiring manager time
Hiring manager’s are constantly burdened with interviewing candidates whom they often decide in the first five minutes don’t cut the mustard. Unfortunately they can’t dismiss the candidate after five minutes. Even if they like the candidate they can’t remember everything the candidate said or adequately relay the information to their colleagues. Recorded video interviews solve this problem by allowing the hiring manager to screen through the candidate’s interview in minutes and email links to the interview to their colleagues. Since they get to see the candidate, the candidate’s energy level and enthusiasm can be properly determined.
So, will video interviewing replace phone screening and even face-to-face interviews? I find it unlikely that face-to-face interviews will become extinct but with the affordability and numerous benefits of video interviewing, I see phone screening becoming as antiquated as rotary telephones. Some products even allow the candidate to interview themselves unlike live two-way interviews where the hiring manager has to be present. Enabling the hiring manager to upload their own questions and allowing the candidate to interview themselves on their own time provides even further convenience for the hiring manager who can then review the video on their time.
So what do you think? Will video kill the phone screening star?