If you are in sales I am sure you have heard the mantra that people buy from people they like. Successful selling is not always a matter of superior features and benefits but is rather the result of building a rapport with the buyer. Getting people to like you is gained by looking them in the eye, smiling, joking, and finding common ground to which you both can relate. In short, successful selling is accomplished by establishing trust. To establish trust we like to “look ‘em in the eye”.
Think about it. Would you be more willing to buy a car or used electronic device from a guy over the phone or from someone you can see in person? Seeing an individual tells you so much more about that person and also about what they are selling to you.
Interviewing really isn’t any different. As a candidate you long to land the face-to-face job interview because you know you can win over your potential employer with your charm and charisma in a manner not easily accomplished through a phone interview. As the interviewer you decide within the first five minutes of meeting the candidate whether you can trust the candidate to work alongside you and your colleagues.
Now in my educated opinion video interviewing with all its many benefits like efficiency, cost savings and the ability to make a more informed hiring decision still demonstrates most of its value as a tool that establishes trust. Consider the following statistics:
- More than 53% of individuals lie about their resume in some way. (SHRM)
- According to a survey by Forensic Psychology, 31% of candidates lied on their resume.
- Percentage of surveyed college students who would lie on a resume to get a job they want: 70% (SHRM)
- There are websites which actually help job seekers learn how to lie on their resumes.
With all these misleading resumes floating around you hardly know who you are hiring. You aren’t merely buying a used laptop from some unknown buyer on eBay, you are investing in a human being whose efforts could make or break your company. Hanging your hat on an untrustworthy phone screen is a waste of time. Video interviewing allows you to pre-screen your candidates and learn so much more about them just by viewing their attire, enthusiasm, body language, and overall professionalism. Basically you’re going to know within five minutes of viewing the video interview whether the candidate might be someone you can trust.
As for candidates, the ability to sell yourself has never been easier with video interviewing. This is your chance to show off who you really are! Trust me!